Paid Media Strategy
Precision-targeted campaigns across the platforms your buyers actually use - built for long, technical B2B sales cycles, not vanity clicks.
B2B Paid Media & Demand Generation - London
Pipeline Built
on Signal.
Stratum Media is a specialist paid media and demand generation partner for AI and B2B technology companies - turning complex products into predictable pipeline.
Google Ads·
LinkedIn Ads·
Microsoft Ads·
Demand Generation·
Pipeline Generation·
GTM Planning·
Landing Page CRO·
GA4 & GTM·
CRM Integration·
Performance Reporting·
What We Do
Full-funnel demand generation, built for technical buyers.
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Demand & Pipeline Generation
From first touch to closed-won. We architect full-funnel campaigns and go-to-market plans that turn interest into qualified pipeline.
Landing Page Strategy & CRO
Landing pages engineered to convert - built on data, not guesswork, with continuous testing to lift conversion rate at every stage.
Analytics & Attribution
Clean tracking, honest attribution, and dashboards your whole team can trust - so every pound of spend is accountable.
How We Work
A signal-driven process, not a spray-and-pray one.
01
Signal Audit
We audit your existing tracking, funnel, and campaign data to find the real signal - what's actually driving pipeline today.
02
Strategy & GTM Planning
We build a full-funnel media and GTM plan mapped to your ICP, sales cycle, and revenue goals - not generic best practice.
03
Campaign Build & Launch
Paid media, landing pages, and tracking go live together - so every campaign is measurable from day one.
04
Measure, Report, Optimize
Continuous optimization and transparent reporting tied to pipeline and revenue - not just clicks and impressions.
Why AI & B2B Tech Companies Choose Stratum
Built for companies selling complex, technical products.
We understand technical buyers
Your ICP isn't swayed by generic ad copy. We build messaging and targeting for engineers, founders, and technical decision-makers.
Full-funnel accountability
We tie spend to pipeline and CRM outcomes, not vanity metrics - so you know exactly what's working and what isn't.
Senior strategists, not account handlers
You work directly with the people planning and running your campaigns - no black box, no hand-offs.
London-based, built for scale
From early growth stage through enterprise expansion, our systems are built to scale with your pipeline targets.
Get Started
Let's build your pipeline.
Tell us about your business and goals - we'll get back to you within one business day.